BrauBeviale 2019 - Taphandles Trade Show Booth Design

Brau Beviale is one of the largest capital goods exhibitions for the beverage industry, and is hosted in Nürnberg, Germany. Taphandles, as a rapidly expanding top-contender in the industry, and in an effort to expand their international outreach, exhibited at Brau in 2019. I was tasked with creating a trade booth to represent and emphasize our quality and culture.

Project Objective

In creating a new trade show booth for our largest stage yet, I was challenged to envision an eye-catching display to highlight all product categories; tap handles, LED signage, POP display pieces, and our newest offering: custom dispense fountains. Focus was put on the font category in particular, to draw customers in to a new form of on-premise product marketing.

Bringing “Craft” to Life.

Presenting products at Brau is… kind of a big deal, in the beverage ‘biz. I wanted to portray the company and products in an inviting context, exhibiting a genuine, warm, and crafty aesthetic. This would be done using raw wood and metal materials to highlight the hard working and crafty culture the company exudes.

Aesthetic & Construction Inspiration

Concept Sketches

3D Mockups & Exploration

Final Design Direction

Image Gallery