Corona Premier Tap Handle
Constellation Brands, the largest beer import company in the US, is a multi-billion dollar, international producer and marketer of adult beverages, as well as a frequent customer of Taphandles. One of the most recent additions to their broad portfolio is Corona Premier; a premium, low cal., low carb light beer, marketed toward active, successful adults looking to make healthier choices and elevate their tastes.
Target Market
Corona Premier is the modern, sophisticated, ultra-light evolution of its full bodied namesake, targeted at 35-49 year old men with an active lifestyle, seeking to make healthier life choices without sacrificing quality or taste. Competing with the likes of Michelob Ultra, Miller 64, and Bud Select, Premier delivers more flavor than the competition, with 90 calories and 2.6g carbs.
Brand Positioning
Constellation Brands positions Premier above the mainstream appeal of its lower tiered flagship brands, to a more affluent customer base.
